Are paid reviews and the exchange of money or products for a glowing critique something we do as a brand? Absolutely now, well, perhaps just this once. After a year of watching the “Pontiff” Archie Luxury, or Paul Pluta, I let my curiosity get the best of me and floated the fella $50 whooperunees to get his thoughts on our new Model C Field Explorer, American Field Watch.Why? Quite frankly, just for the hell of it, but not strictly for the entertainment value. He is a valuable resource on Rolex and knows his luxury watches, can’t deny that. It's this laser focus on the upper end of our hobby that piqued my interest.So why in the world would our affordable...
I’ve heard a lot about blockchains and some of the different problems they’re attempting to solve. A couple of months ago, I was approached by a company called SOMA, and, after hearing their pitch, decided that it made a lot of sense. They use blockchain to solve some persistent problems in the horology space, and I decided that I wanted to come on board with them. A Marketplace…and More By ‘come on board with them,’ I mean commit to selling my watches on their onlinemarketplace when they go live in early 2019. I’ll join a lot of other quality microbrands(SOMA is hoping to feature ‘the world’s largest collection of watch brands’) that the company is getting commitments from. A visual,...
As most of us these days we discover neat and cool things first on the Internet, specifically Instagram.I, or rather a great many, recently discovered a book named, “A Man and His Watch” by Matthew Hranek. Given I have a watch, or two, and a man the book ticked all the boxes as we say.The book arrived right around Thanksgiving and has been an evening fixture when taking breaks between preparing to launch our Model C, future watch related projects, and online Christmas shopping. A Man and His Watch The book's contents contain a collection of wonderful short stories from popular folks in the watch community, race car driving, music, business, etc. who as the book states, believe watches have a deeper...
During the second world war, British allied forces contracted with Swiss Watchmakers for a large order of custom-built, precision watches. Unable to facilitate a mass order domestically, reaching out to the Swiss was a logical decision. Twelve watch companies accepted the call and produced hundreds of thousands of military-grade timepieces for soldiers battling the evil of their time. According to Hodinkee...These needed to be accurate, reliable and durable, which in watchmaking terms meant they had to be regulated to chronometer standards, and also be waterproof and shockproof. The watches also had to have a black dial, Arabic numerals, luminous hour and minute hands, luminous hour markers, a railroad minute track, a shatterproof crystal, and a stainless-steel case. Powering them would be...
Sometimes, I take that back... often, brevity is appreciated. So let's cut to the chase, the wheel in our example is the ever-popular dive watch. Making it bad ass, also in the example, is our job. We were hesitant to begin a design study on a dive watch for several reasons, the main point primarily due to a crowded marketplace. You can find quality dive watches for as low as $200 and some stunning pieces between $675 to $1200. Not just a few but MANY. Do they all tick each box of yours, or mine, not necessarily but the options still exist. Why leap into that arena when we have our Model C underway, a killer reimagining of vintage military timepieces of...
