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Not Rebuilding The Wheel, Just Making It Bad Ass

Sometimes, I take that back... often, brevity is appreciated. So let's cut to the chase, the wheel in our example is the ever-popular dive watch. Making it bad ass, also in the example, is our job. We were hesitant to begin a design study on a dive watch for several reasons, the main point primarily due to a crowded marketplace. You can find quality dive watches for as low as $200 and some stunning pieces between $675 to $1200. Not just a few but MANY. Do they all tick each box of yours, or mine, not necessarily but the options still exist. Why leap into that arena when we have our Model C underway, a killer reimagining of vintage military timepieces of...

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Delivering Function Not Waste

First car I bought new, actually it was a Dodge Ram, was well equipped but much to be improved upon. While most people I knew were upgrading their sub woofers or hiking up their rim size this was not for me. What was for me however was value, already put enough in to purchasing the vehicle the last thing I wanted to do was drop another dime on something that wouldn't improve performance or help save money overtime. Over the coming couple years I replaced the entire intake system, exhaust, acquired better tires and other random odds and ends.  What I'm getting at here is this, I'm not going to invest in or ask you to pay for something that...

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Where Does Seals Watch Company Stand Today?

Believe it or not starting a blog has been top of mind yet the last thing to get done. That all stops today. I'll tackle this first post in the form of a question and answer, questions I've been asked over the past couple months. Let's begin... It's Been a While, What Have You Been Up To? First and foremost, raising two young daughters and kicking ass at my day job. Yes, have one of those still, my girls need toys and daddy's gotta eat.  Four major projects are what we've been up to. Four...bad...ass...projects! The Model B, The Model C, The Dark Seal (Dive watch) and something special. The latter will be a lot of fun but let's stay focused...

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