• The LAND // SEA GMT

    Modern Tools For Modern Adventures

    Browse Our Upcoming GMT
    The LAND // SEA GMT
    True Travelers GMT by Seals Watch Company in Burnt Yellow and Black Accents and Big GMT Hand
  • Parachute Watch Straps

    Marine Nationale Elastic Paratrooper Watch Bands

    Available Now
    Parachute Watch Straps
    Solid Khaki Parachute Watch Strap with Hook and Loop Clasp
  • SEA STORM

    Steel Sea Storm Skin Diver Available in Four Colorways, Designed & Assembled in Sacramento, California

    Shop Now
    Sea Storm Wrist Watch by Seals Watch Company with Storm Gray Dial, Miyota Automatic Movement with Steel Watch Case
  • Model A.5

    Timeless Sophistication in the Model A.5 Steel Sport Watch With Integrated Bracelet

    Browse the A.5
    Model A.5 Automatic Wrist Watch - Acid Green - American Microbrand

About Seals Watch Co.

Seals Watch Company is an independent American brand founded in 2014, based in California, focused on modern tool watches and purpose-built watch straps.


With originality, quality, and craftsmanship at the core, we design products for people who value thoughtful design, honest materials, and long-term wearability over trends.


Our mechanical watches and strap designs are informed by functional, industrial influences, but the goal remains simple: to create watches and straps that feel natural on the wrist and hold up to everyday use.

Testimonials From Watch Owners

“Hand on heart, you’ve done a fantastic job. The build quality, dial, and overall look of the watch are unbelievable for the price.”

“Well finished, the dial is very cool, and the case is superb.”

“What a beauty. The packaging and overall presentation exceeded expectations. The quality of the watch is phenomenal and every bit as beautiful as I imagined.”

“This Model C is everything I have been looking for in a field watch.”

“The case, dial, and bracelet work perfectly together. I love this watch.”

“You’ve created a classic with my Sea Storm. Flawless.”