Founded in 2014
Seals Watch Company is an independent American brand based in California, focused on modern tool watches and purpose-built watch straps.
With originality, quality, and craftsmanship at the core, we design products for people who value thoughtful design, honest materials, and long-term wearability over trends.
Our mechanical watches and strap designs are informed by functional, industrial influences, but the goal remains simple, to create watches and straps that feel natural on the wrist and hold up to everyday use.
Testimonials From Watch Owners
“Hand on heart, you’ve done a fantastic job. The build quality, dial, and overall look of the watch are unbelievable for the price.”
“Well finished, the dial is very cool, and the case is superb.”
“What a beauty. The packaging and overall presentation exceeded expectations. The quality of the watch is phenomenal and every bit as beautiful as I imagined.”
“This Model C is everything I have been looking for in a field watch.”
“The case, dial, and bracelet work perfectly together. I love this watch.”
“You’ve created a classic with my Sea Storm. Flawless.”
No-Pass Parachute Watch Straps
Black and Blue Stripe Parachute Strap
Parachute Watch Strap MN Band in Black with Bold Blue Stripe, 20MM
Black with Silver Stripe Parachute Watch Strap
Solid Steel Blue Parachute Watch Strap, Paratrooper Band
Steel Blue Parachute Watch Strap in 20MM by Seals Watch Company
Khaki Tan Elastic Parachute Watch Strap Marine National Type
Black and Red Stripe Marine Nationale Parachute Watch Strap
Elastic Parachute Watch Strap in Black and Single Red Stripe, 20MM
Original James Bond Elastic Parachute Watch Strap MN Band
Black with Dual Red and Green Stripes
Handmade 20mm Straps / Bands
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Handmade Alligator Textured Brown Leather Watch Band in 20mm$ 38.00$ 38.00 -
Hand Made Lightly Distressed Elephant Gray Leather Watch Band$ 38.00$ 38.00 -
Hand Made Lightly Distressed Army Green Leather Watch Band$ 38.00$ 38.00 -
Hand Made Vintage Brown Leather Watch Band in 20mm$ 38.00$ 38.00
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Dark Seal
Rugged, no-nonsense tool watch built for everyday wear and adventure. 40 mm stainless-steel, 3-hand automatic watch with 200 m water resistance
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Daily Drivers
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Model A.5 Automatic Wrist Watch - Michael Knight$ 850.00$ 850.00 -
Model A.5 Automatic Wrist Watch - Acid Green$ 850.00$ 850.00 -
Model C Field Explorer | American Field Watch, Automatic$ 655.00$ 655.00$ 0.00 -
"Sea Storm" Dive Watch - Fixed Bezel - No Date$ 670.00$ 670.00 -
Dark Seal 200M Water Resistant Automatic Sport Watch$ 600.00$ 600.00
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Dark Seal Automatic Sport Watch With Fixed Bezel$ 590.00$ 590.00
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Read moreThere’s a quiet satisfaction that comes from owning a mechanical watch. Not because it’s fragile or precious, but because it’s alive in a way few objects are anymore. Springs breathe, gears turn, oil migrates. A good mechanical watch doesn’t just tell time, it rewards attention.
Read moreThe word “microbrand” gets used a lot in the watch world, often without much thought. This article defines what a wristwatch microbrand really is, what it is not, and why microbrands matter now more than ever.
Read moreBGW9 is often discussed in terms of brightness charts and glow duration, but its real value reveals itself in daily use. This piece looks at how blue lume behaves at night, why restraint matters, and how BGW9 supports legibility without overpowering a well-designed dial.
