• The LAND // SEA GMT

    Modern Tools For Modern Adventures

    Browse Our Upcoming GMT
    The LAND // SEA GMT
    True Travelers GMT by Seals Watch Company in Burnt Yellow and Black Accents and Big GMT Hand
  • Parachute Watch Straps

    Marine Nationale Elastic Paratrooper Watch Bands

    Available Now
    Parachute Watch Straps
    Solid Khaki Parachute Watch Strap with Hook and Loop Clasp
  • SEA STORM

    Steel Sea Storm Skin Diver Available in Four Colorways, Designed & Assembled in Sacramento, California

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    Sea Storm Wrist Watch by Seals Watch Company with Storm Gray Dial, Miyota Automatic Movement with Steel Watch Case
  • Model A.5

    Timeless Sophistication in the Model A.5 Steel Sport Watch With Integrated Bracelet

    Browse the A.5
    Model A.5 Automatic Wrist Watch - Acid Green - American Microbrand

Founded in 2014

Seals Watch Company is an independent American brand based in California, focused on modern tool watches and purpose-built watch straps.

With originality, quality, and craftsmanship at the core, we design products for people who value thoughtful design, honest materials, and long-term wearability over trends.

Our mechanical watches and strap designs are informed by functional, industrial influences, but the goal remains simple, to create watches and straps that feel natural on the wrist and hold up to everyday use.

Testimonials From Watch Owners

“Hand on heart, you’ve done a fantastic job. The build quality, dial, and overall look of the watch are unbelievable for the price.”

“Well finished, the dial is very cool, and the case is superb.”

“What a beauty. The packaging and overall presentation exceeded expectations. The quality of the watch is phenomenal and every bit as beautiful as I imagined.”

“This Model C is everything I have been looking for in a field watch.”

“The case, dial, and bracelet work perfectly together. I love this watch.”

“You’ve created a classic with my Sea Storm. Flawless.”