Founded in 2014
Seals Watch Company is an independent American brand based in California, focused on modern tool watches and purpose-built watch straps.
With originality, quality, and craftsmanship at the core, we design products for people who value thoughtful design, honest materials, and long-term wearability over trends.
Our mechanical watches and strap designs are informed by functional, industrial influences, but the goal remains simple, to create watches and straps that feel natural on the wrist and hold up to everyday use.
Testimonials From Watch Owners
“Hand on heart, you’ve done a fantastic job. The build quality, dial, and overall look of the watch are unbelievable for the price.”
“Well finished, the dial is very cool, and the case is superb.”
“What a beauty. The packaging and overall presentation exceeded expectations. The quality of the watch is phenomenal and every bit as beautiful as I imagined.”
“This Model C is everything I have been looking for in a field watch.”
“The case, dial, and bracelet work perfectly together. I love this watch.”
“You’ve created a classic with my Sea Storm. Flawless.”
No-Pass Parachute Watch Straps
Black and Blue Stripe Parachute Strap
Black with Silver Stripe Parachute Watch Strap
Steel Blue Parachute Strap
MN Strap in 20mm
Khaki Elastic MN Watch Strap
Black and Red Stripe Marine Nationale Parachute Strap
Elastic Parachute Watch Strap in Black and Single Red Stripe, 20MM
Original Bond Parachute MN Strap
Handmade 20mm Straps / Bands
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Handmade Alligator Textured Brown Leather Watch Band in 20mm$ 38.00$ 38.00 -
Hand Made Lightly Distressed Elephant Gray Leather Watch Band$ 38.00$ 38.00 -
Hand Made Lightly Distressed Army Green Leather Watch Band$ 38.00$ 38.00 -
Hand Made Vintage Brown Leather Watch Band in 20mm$ 38.00$ 38.00
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Dark Seal
Rugged, no-nonsense tool watch built for everyday wear and adventure. 40 mm stainless-steel, 3-hand automatic watch with 200 m water resistance
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Daily Drivers
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Model A.5 Automatic Wrist Watch - Michael Knight$ 850.00$ 850.00 -
Model A.5 Automatic Wrist Watch - Acid Green$ 850.00$ 850.00 -
Model C Field Explorer | American Field Watch, Automatic$ 655.00$ 655.00$ 0.00 -
"Sea Storm" Dive Watch - Fixed Bezel - No Date$ 670.00$ 670.00 -
Dark Seal 200M Water Resistant Automatic Sport Watch$ 600.00$ 600.00$ 0.00 -
Dark Seal Automatic Sport Watch With Fixed Bezel$ 590.00$ 590.00$ 0.00
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The Coke bezel. Two words that conjure one of the most iconic color combinations in watch collecting, black on top, red on the bottom, and a history that runs straight through the golden age of aviation and GMT complications. Here's everything you need to know, and why 2027 just made it relevant again.
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Learn how to install and size a no-pass parachute watch strap in minutes. This practical guide covers installation, fit tips, and common mistakes so your watch sits lower, feels secure, and stays comfortable all day.
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Fixed Bezel GMT vs. Rotating Bezel GMT
Two Approaches to Tracking Time Across Horizons
A comparison of internal 24-hour chapter ring GMT watches and traditional rotating bezel GMTs, exploring case architecture, movement functionality, wearability, and design philosophy.