The word “microbrand” gets used a lot in the watch world, often without much thought. This article defines what a wristwatch microbrand really is, what it is not, and why microbrands matter now more than ever.
BGW9 is often discussed in terms of brightness charts and glow duration, but its real value reveals itself in daily use. This piece looks at how blue lume behaves at night, why restraint matters, and how BGW9 supports legibility without overpowering a well-designed dial.
Designing a Modern Tool Watch: What We Refuse to Compromise A tool watch isn’t defined by a spec sheet—it’s defined by what happens after the honeymoon. The dial that stays readable. The case that disappears on the wrist. The finishing that still looks intentional after a few months of honest wear. This is the design philosophy we guard at Seals, shaped by years of building watches like the Model C Field Watch and the Sea Storm. Quick links What a modern tool watch really is Legibility: design that works at a glance Proportions: comfort beats hype Finishing: where brush and polish earn their keep Movements: reliable, serviceable, sane Case study: Model C Field Watch Case study: Sea Storm Our non-negotiables...
Watch Photography in the Rain: Car Wrist Shots That Pop How to turn a downpour into your personal mobile photo studio — with lessons straight from Hodinkee and Worn & Wound by Michael Seals • November 20, 2025 It was one of those Pacific Northwest afternoons where the sky just gives up and unloads — the kind where rain doesn't fall so much as it sheets. You're sitting in your car, watching droplets race each other across the windshield… and you realize something: This is the perfect moment for a killer watch photo. Rainy-day car wrist shots have become a sub-genre in watch photography. You've seen them on Hodinkee, Worn & Wound, and enthusiast Instagram pages — moody, contrast-rich images...
A modern evolution of the original paratrooper strap, the Seals No-Pass Parachute Strap blends military heritage with refined comfort. Discover why this lower-profile, elastic design is the go-to upgrade for tool and dive watches alike.
